It's not the first time Rod Holmes of Liverpool 1 developers Grosvenor has sounded off about the litter epidemic in Liverpool.
And knowing how flagrantly people seem to treat their own city streets I'm sure it won't be the last.
But oh, how I agree with him and how I wish we had the guts to bring in some really punitive hit-them-where-it-hurts reprisals for the ignorant, useless losers who deliberately drop their rubbish all over the place.
I even found chewing gum on the base of our new Sheppard-Worlock statue in Hope Street the other day.
In fact, Rod isn't the only one to bang on about this. I've written about it myself in this blog enough times in the run up to, and during this year as Capital of Culture.
What is it with the people of this city, who will defend Liverpool's reputation to the death but who treat its streets with such obvious disdain?
Bill Bryson famously wrote that when he visited, Liverpool was having a festival of litter.
It's a colourful image. Unfortunately, it's also a remarkably indulgent one. It gives the impression, meant on not, that the gum and fag ends and fast food cartons and the like is all rather jolly in an untidy way.
Well, it's not.
It's rude, it's uncouth, it's lacking in respect - it's frankly rubbish.
Unfortunately, nothing that is said seems to make the slightest bit of difference with the gormless a***holes who insist on littering our beautiful city.
So what should it be? A hefty fine? A trip to court? A bit of public humiliation?
Actually, the latter is at least as effective as the first two. Maybe a bit of the old naming and shaming, used judiciously, could work.
Something has to be tried.
